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Chovane spotrebiteľa pri online nákupe potravín
Smrečková, Natália
The Diploma Thesis sought to generate proposals and recommendations for online food suppliers to help them boost their market success. Primary and secondary data were used to evaluate the features of buying behavior and the influence of the Covid-19 pandemic on online food shopping. According to primary research, 70% of respondents have prior experience with internet buying. Sixty percent of those remaining are in favor of using the service in the future. As a result of addressing this issue, segments have been defined for which communication strategies for online food sellers have been devised.
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Application Design for The Online Sale of Tours
Kintr, Lukáš ; Ing.Tomáš Slavíček (referee) ; Dydowicz, Petr (advisor)
The main topic of this diploma thesis is the complete design of the web application for booking and selling package tours and other related services offered by the travel agency. The first part of this thesis describes the theory basis for the proposition, creation (production) and the implementation of the web applications with the emphasis on the methodology and technology used in this diploma thesis. The second part of the thesis consists of an analysis of current state in the travel agency and this analysis is the foundation of the last part of this thesis which contains the design of the design web application.
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Application of a Direct Selling by Avon Cosmetics Company with Focus on Online Selling
Marchynová, Mária ; Zamykalová, Miroslava (advisor) ; Lišková, Marta (referee)
The principal aim of this thesis is to analyze online marketing and selling of Avon Cosmetics company, focusing on it's personal and direct selling. The first chapter introduces the company and the second deals with personal and direct selling. Theoretical part, which forms the third chapter of the thesis, characterizes direct marketing and its practical application within the company. The fourth chapter is dedicated to internet marketing with an example analysis of Avon Cosmetics. Types of internet sales support are defined in the chapter five, as well as the analysis of their applications in case of Avon Cosmetics. The last, sixth chapter, is dedicated to internet communication tools, with examples based on Avon Cosmetics company.
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Comparison of Online Sales of Selected Products
Součková, Pavla ; Sedláček, Jiří (advisor) ; Pakosta, Jaroslav (referee)
The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and payment terms and other benefits offered by each eshop.
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Trends in Search engine optimization (user optimization) in the scope of insurance in Slovakia and expectations of next progress
Šimko, Martin ; Pavlíček, Antonín (advisor) ; Řezníček, Václav (referee)
The purpose of my Diploma Thesis is to lay out the philosophy of the internet and searching in fulltext locators and apply it to analysed environment of the insurance which is presented on the internet. Search Engine Optimization is nowadays the one faced with the activities of online marketing. Many of the views, opinions and qualitative contrasts meet and reach still bigger or smaller achievements in relation to developing locators. Diploma Thesis suggests at the fact, that conditions according to the locator decides, are changing, but the philosophy is still left. In this case and reason, the work proves efficiency of the activities by various case studies, which follow the philosophy and do not look just at the technical side of SEO.
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